A Modern Legend in Global Tourism
The Maldives as a destination is, arguably, the greatest revolution in luxury travel in the last several decades. It is the world standard for tropical paradises and exclusivity, where unsurpassed beauty has continued to attract travellers from all over the world.
Today tourism figures, awards and statistical forecasts show the destination as a powerful force with a lucrative future. As one example among many, in 2008 the World Travel Awards recognized the Maldives as the world's leading island destination. And every year its resorts populate prestigious rankings like the Cond? Nast Traveller Hotlists.
In terms of annual tourist arrivals to the Maldives, the figures have increased steadily from a mere 1,097 in 1972, after the opening of the first resort, to over 675,000 in 2007. The Pacific Asia Travel Association (PATA) expects the numbers to increase to 959,712 in 2010.
One Island, One Resort
Compared to longstanding tourist destinations around the world such as the Riviera and the Caribbean, the Maldives is home to a new generation of luxury resorts under the 'One Island, One Resort' concept, with over-water villas, spas and innovative restaurants, which attract the attention of global trendsetters and upscale travellers. The stunning oceanic environment of the islands has inspired a new class of resort luxury and design, allowing hospitality brands to create a distinctive guest experience few destinations can match. Thus, the Maldives is a 'must-have' destination for top-tier hospitality brands.
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